Install
$ npx skills add BrianRWagner/ai-marketing-claude-code-skillsREADME
# GitHub Repository: BrianRWagner/ai-marketing-claude-code-skills
**URL:** https://github.com/BrianRWagner/ai-marketing-claude-code-skills
**Author:** BrianRWagner
**Description:** Marketing frameworks that AI actually executes. Designed for Claude Code, but could be used for OpenClaw, etc.
**Homepage:** https://www.brianrwagner.com/
**Language:** Shell
## Stats
- Stars: 331
- Forks: 79
- Open Issues: 0
- Commits: 54
- Created: 2026-02-01T03:40:36Z
- Updated: 2026-06-18T11:14:06Z
- Pushed: 2026-03-19T12:37:28Z
## README
# AI Marketing Skills for Claude Code
**Marketing frameworks that Claude Code actually executes.**
Not guides. Not courses. *Skills* — packaged expertise your AI coding agent loads and follows.
[](https://opensource.org/licenses/MIT)
[](#available-skills)
[](#installation)
[](#compatibility)
[](./CHANGELOG.md)
> **March 2026 — v3.1:** All 19 free skills now support `quick|standard|deep` execution modes. Get fast answers or deep audits from the same skill — no extra prompting. [See what changed →](./CHANGELOG.md)
---
## What Are Agent Skills?
Agent Skills are an [open standard](https://agentskills.ai) for packaging expertise as instructions that AI agents can follow.
**Traditional content:** You read it → You apply it → You forget half of it.
**Agent Skills:** Your agent reads it → Your agent applies it → Every time. Perfectly.
Think of it like giving Claude Code a playbook written by an expert. Instead of prompting from scratch every time, the skill provides the framework, questions, and output format automatically.
---
## Quick Install (Claude Code)
```bash
# Clone the repo
git clone https://github.com/BrianRWagner/ai-marketing-claude-code-skills.git
# Copy skills to Claude Code's skills folder
mkdir -p ~/.claude/skills
cp -r ai-marketing-claude-code-skills/* ~/.claude/skills/
```
That's it. Claude Code will now automatically use these skills when you mention related topics.
---
## Available Skills
### Strategy & Positioning
#### 🎯 Positioning Basics
Core positioning framework for founders and marketers. Clarify who you're for, what you do, and why you're different.
**Use when:** "Help me with positioning", "Who is this for?", "What makes us different?"
→ [positioning-basics/SKILL.md](./positioning-basics/SKILL.md)
---
#### 🔍 AI Discoverability Audit
Audit how a brand appears in AI-powered search and recommendation systems (ChatGPT, Perplexity, Claude, Gemini).
**Use when:** "How do I show up in ChatGPT?", "AI search visibility", "AEO audit"
→ [ai-discoverability-audit/SKILL.md](./ai-discoverability-audit/SKILL.md)
---
#### 📚 Marketing Principles
Apply timeless marketing and business principles from the masters (Drucker, Ogilvy, Godin, Buffett, Munger, Bezos, Jobs).
**Use when:** "First principles thinking", "Should I do X?", "What would work here?", strategic decisions
→ [marketing-principles/SKILL.md](./marketing-principles/SKILL.md)
---
### Content & Authority
#### 💼 LinkedIn Authority Builder
Build a LinkedIn content system for thought leadership. Positioning, content pillars, formats, and posting rhythm.
**Use when:** "LinkedIn strategy", "Build my presence", "Content system", "Thought leadership"
→ [linkedin-authority-builder/SKILL.md](./linkedin-authority-builder/SKILL.md)
---
#### 💡 Content Idea Generator
Generate content ideas based on your positioning and ICP. Multiple frameworks for different content types.
**Use when:** "What should I post?", "Content ideas", "Blog topics", "LinkedIn content"
→ [content-idea-generator/SKILL.md](./content-idea-generator/SKILL.md)
---
#### 🎙️ Voice Extractor
Extract and document someone's authentic writing voice from samples. Create voice guides for AI training or ghostwriting.
**Use when:** "Capture my voice", "Voice guide", "Write like me", "Train AI on my style"
→ [voice-extractor/SKILL.md](./voice-extractor/SKILL.md) | [$9 premium version on Claw Mart →](https://www.shopclawmart.com/listings/voice-extractor-f1578cb8)
---
#### 🧹 De-AI-ify
Remove AI-generated jargon and restore human voice to text. Built from analyzing 1,000+ AI vs human content pieces.
**Use when:** "This sounds like AI", "Make it human", "Remove AI voice", "De-robotify this"
→ [de-ai-ify/SKILL.md](./de-ai-ify/SKILL.md)
---
#### 📱 Social Card Generator
Generate platform-specific social post variants (Twitter, LinkedIn, Reddit) from one source input. No API dependency.
**Use when:** "Turn this into social posts", "Repurpose for Twitter/LinkedIn", "Create social variants"
→ [social-card-gen/SKILL.md](./social-card-gen/SKILL.md)
---
### Research & Intelligence
#### 🔬 Last 30 Days Research
Research any topic across Reddit, X, and web from the last 30 days. Current trends, real community sentiment, and actionable insights in 7 minutes vs 2 hours manual research.
**Use when:** "What are people saying about X?", "Current trends in Y", "Market research", "Community sentiment"
→ [last30days/SKILL.md](./last30days/SKILL.md)
---
#### 🔎 Reddit Insights
Search and analyze Reddit content using semantic AI search. Find user pain points, discover niche markets, validate business ideas with real user feedback.
**Use when:** "Search Reddit for...", "What does Reddit think about?", "Find pain points", "Validate this idea"
→ [reddit-insights/SKILL.md](./reddit-insights/SKILL.md)
---
#### 🎬 YouTube Summarizer
Fetch YouTube video transcripts, generate structured summaries with key insights and metadata. Supports full transcript delivery.
**Use when:** "Summarize this YouTube video", "Get transcript from...", "Key takeaways from this video"
→ [youtube-summarizer/SKILL.md](./youtube-summarizer/SKILL.md)
---
#### 🔗 LinkedIn Profile Optimizer
Audit and rewrite your LinkedIn profile to attract the right people. Scores each section, rewrites headline and about copy, and includes an AI visibility checklist for ChatGPT/Perplexity/Claude search.
**Use when:** "Optimize my LinkedIn", "Rewrite my about section", "LinkedIn profile help", "AI search visibility"
→ [linkedin-profile-optimizer/SKILL.md](./linkedin-profile-optimizer/SKILL.md)
---
### Conversion & Sales
#### 📄 Homepage Audit
Quick conversion audit for any homepage or landing page. Get actionable feedback in minutes.
**Use when:** "Review my homepage", "Why isn't my page converting?", "Audit my landing page"
→ [homepage-audit/SKILL.md](./homepage-audit/SKILL.md)
---
#### 📧 Cold Outreach Sequence
Build personalized cold outreach sequences for LinkedIn and email. Research, connection requests, follow-ups, and conversion.
**Use when:** "Cold outreach", "LinkedIn messages", "Prospecting sequence", "Sales emails"
→ [cold-outreach-sequence/SKILL.md](./cold-outreach-sequence/SKILL.md)
---
#### 📊 Case Study Builder
Turn client wins into formatted case studies for proposals, social proof, and sales conversations.
**Use when:** "Write a case study", "Document results", "Client success story", "Build social proof"
→ [case-study-builder/SKILL.md](./case-study-builder/SKILL.md)
---
#### ⭐ Testimonial Collector
Systematically gather and format client testimonials for social proof.
**Use when:** "Get testimonials", "Social proof", "Client quotes", "Build credibility"
→ [testimonial-collector/SKILL.md](./testimonial-collector/SKILL.md)
---
### Productivity & Operations
#### 📅 Plan My Day
Generate an energy-optimized, time-blocked daily plan based on circadian rhythm research and GTD principles.
**Use when:** "Plan my day", "Time block today", "What should I work on?", "Daily schedule"
→ [plan-my-day/SKILL.md](./plan-my-day/SKILL.md)
---
#### 📧 Newsletter Creation & Curation
Industry-adaptive B2B newsletter creation with stage, role, and geography-aware workflows.
**Use when:** "Create a newsletter", "Curate content for newsletter", "B2B newsletter", "Weekly digest"
→ [newsletter-creation-curation/SKILL.md](./newsletter-creation-curation/SKILL.md)
---
#### 🚀 Go Mode
Deep work execution mode. When you have a clear task and need to execute without distraction.
**Use when:** "Go mode", "Execute this", "Let's build", "Ship it"
→ [go-mode/SKILL.md](./go-mode/SKILL.md)
---
## Installation
### Quick Install (any platform)
```bash
git clone https://github.com/BrianRWagner/ai-marketing-claude-code-skills.git
cd ai-marketing-claude-code-skills
bash scripts/install.sh
```
Auto-detects Claude Code, OpenClaw, Cursor, and Windsurf. Walks you through the rest.
**Flags:**
```bash
bash scripts/install.sh --all # install to every detected platform
bash scripts/install.sh --platform=cursor # specific platform only
bash scripts/install.sh --include-pro # include pro/ skills (if purchased)
bash scripts/install.sh --dry-run # preview without writing files
```
### Platform Support
| Platform | Install Location | File Used | Notes |
|----------|-----------------|-----------|-------|
| **Claude Code** | `~/.claude/skills/` | `SKILL.md` | Full detail, all phases |
| **OpenClaw** | `~/.openclaw/skills/` | `SKILL-OC.md` ¹ | Token-efficient edition |
| **Cursor** | `.cursor/rules/` (project) | `SKILL.md` → `.mdc` | Converted with rule frontmatter |
| **Windsurf** | `.windsurf/rules/` (project) | `SKILL.md` → `.md` | Converted with rule frontmatter |
| **Generic** | `./ai-marketing-skills/` | `SKILL.md` | Plain copy, any tool |
> ¹ **Dual-file system:** Each skill ships two versions — `SKILL.md` (Claude Code, verbose, all phases) and `SKILL-OC.md` (OpenClaw, condensed, ~200 lines, token-efficient). The installer automatically routes the right file to the right platform. If `SKILL-OC.md` isn't present yet for a skill, it falls back to `SKILL.md`.
### List Available Skills
```bash
bash scripts/list-skills.sh
```
### Convert to Platform Format
```bash
bash scripts/convert.sh --platform=cursor --output-dir=./.cursor/rules
bash scripts/convert.sh --all # convert for all platforms into ./converted/
```
---
## Compatibility
| Platform | Status | Notes |
|----------|--------|-------|
| **Claude Code** | ✅ Native | Primary target |
| **OpenClaw** | ✅ Compatible | Works as-is, [optimized version available](https://github.com/BrianRWagner/ai-marketing-openclaw-skills) |
| **GitHub Copilot** | ✅ Compatible | Via .github/skills |
| **Cursor** | ✅ Compatible | Via rules/context |
| **ChatGPT** | ⚠️ Manual | Paste SKILL.md content |
| **Claude.ai** | ⚠️ Manual | Paste SKILL.md content |
---
## 🔥 Premium Skills (Gumroad)
Full Claude Code editions with structured reasoning phases, self-critique loops, and output precision.
→ [Browse all on Gumroad](https://brianrwagner.gumroad.com)
| Skill | Price | Link |
|-------|-------|------|
| AI Marketing Bundle (all 7) | $49 | [Buy →](https://brianrwagner.gumroad.com/l/brw-cc-marketing-bundle) |
| AI Discoverability Audit v2 | $19 | [Buy →](https://brianrwagner.gumroad.com/l/ai-discoverability-audit) |
| Founder Intelligence | $15 | [Buy →](https://brianrwagner.gumroad.com/l/brw-founder-intelligence) |
| Competitor Intel Brief | $12 | [Buy →](https://brianrwagner.gumroad.com/l/brw-competitor-intel-brief) |
| Morning Brief System | $14 | [Buy →](https://brianrwagner.gumroad.com/l/brw-morning-brief-system) |
| Brand Voice Extractor | $9 | [Buy →](https://brianrwagner.gumroad.com/l/brand-voice-extractor) |
| AI Employee Onboarding | $9 | [Buy →](https://brianrwagner.gumroad.com/l/brw-ai-employee-onboarding) |
| Brand Positioning Audit | $9 | [Buy →](https://brianrwagner.gumroad.com/l/brw-brand-positioning-audit) |
## About
Created by **Brian Wagner** — AI Marketing Architect
15+ years building marketing systems for Fortune 500s and startups. Now packaging that expertise for the AI era.
- 🌐 [brianrwagner.com](https://brianrwagner.com)
- 🐦 [@BrianRWagner](https://twitter.com/BrianRWagner)
- 💼 [LinkedIn](https://linkedin.com/in/brianrwagner)
---
## Contributing
Found an issue? Have an improvement?
1. Fork the repo
2. Make your changes
3. Submit a PR
All contributions welcome. Let's make these skills better together.
---
## License
MIT — Use freely. Attribution appreciated.
---
*Marketing frameworks that Claude Code actually executes.* 🔱
Information
Language
Shell
Created
2026/6/18
Updated
2026/6/18